Jung Kook fronts Graff’s festive I Wish film in sculpted gold

Graff has put Jung Kook of BTS at the center of fresh holiday creative for its festive “I Wish” campaign.

ELLE Japan and Fashionsnap both reported the drop on November 5, 2026. In the new film and stills, the house’s global ambassador wears pieces from Laurence Graff Signature, which Graff calls its first unisex jewelry collection. He is styled in an all-white suit. The film closes with him offering a ring box that holds a 7-carat oval-shape diamond ring, and the line “Graff, I wish for you.”

Video: "GRAFF, Jung Kook: I wish", Graff on YouTube.

What he is wearing

Laurence Graff Signature takes the geometry of a diamond cut and turns it into sculpted yellow gold. ELLE Japan describes sharp earrings, bangles, and layered chain-link necklaces on Jung Kook. Graff’s own campaign page lists pave diamond mesh chain necklaces and bracelets, three-row rings, bands, and bangles from the line.

Graff appointed Jung Kook as a global house ambassador earlier in 2026 around the Laurence Graff Signature launch. The wider “I Wish” festive campaign, without this Jung Kook chapter, was already in market; Luxe.net dated that broader drop to October 22. Today’s release is the Jung Kook creative on top of that season.

Wittelsbach-Graff diamond on museum display — Illustrative image. The Wittelsbach-Graff diamond, a historic stone linked to the house (museum display). Photo: 350z33, CC BY-SA 3.0, via Wikimedia Commons. Not a campaign piece.

How loud the fan reaction got

On X, posts matching Graff with Jung Kook or “I Wish” jumped into the thousands per hour overnight into November 5. Most of that volume is fan accounts sharing the film, not trade press. We are not inventing a sales figure or a price for the 7-carat ring. Graff has not published a retail price for that stone in the materials we checked.

Necklace made of rough diamonds on a dark surface — Illustrative image. A necklace of rough diamonds (studio). Photo: W.carter, CC BY-SA 4.0, via Wikimedia Commons. Not Graff product.

Where to watch it

The campaign film sits on Graff’s official YouTube channel and on the brand’s site and Instagram. Embed the official upload below rather than any fan re-upload. We are not scraping campaign stills of Jung Kook for this page; the licensed photos here are place and history only.