Ferrari says its first electric car, the Luce, is sold out for 2027

Key facts

• What: Ferrari Luce, the brand’s first fully electric model
• News: all Luce cars Ferrari plans to sell in 2027 are “already fully allocated”
• When said: November 3, 2026, at Ferrari’s third quarter results
• Not given: a 2027 Luce sales figure
• First client deliveries: this quarter
• Media and client test drives: early 2027
• First car: “Chassis 0” sold for $40 million at a charity auction in August

Ferrari’s first electric car has found its buyers for next year. Presenting third quarter results on Tuesday, November 3, CEO Benedetto Vigna said the Luce cars Ferrari plans to sell in 2027 are already spoken for.

“Everything we plan to sell next year is already fully allocated,” Vigna told media, Reuters reported. He did not give a figure for how many Luce cars Ferrari plans to build or sell in 2027.

A car that split opinion

The Luce is the most radical car Ferrari has made. It was designed under the direction of Sir Jony Ive, the former Apple design chief, with Marc Newson through their studio LoveFrom. RM Sotheby’s and Autocar describe four electric motors, two on each axle, with a combined 1,036 brake horsepower.

The design drew fierce criticism when Ferrari unveiled the car in May, Reuters reported. Ferrari’s own launch film, below, shows the car as the company presents it.

Video: “Hamilton and Leclerc unveiling the Ferrari Luce | Episode 4”, Ferrari (@Ferrari) on YouTube.

“We have no critical issues, neither on manufacturing nor on demand side,” Vigna said, adding that the car is more complex because it has many new parts and technologies.

$40 million for the first one

Ferrari had already shown what collectors would pay. In August, “Chassis 0”, the first production Luce, sold at RM Sotheby’s Monterey auction for $40 million. It had been estimated at $1.1 million. The car was a one-off finished through Ferrari’s Tailor Made program, in a pearl white paint made only for it.

It was a charity lot. RM Sotheby’s waived the buyer’s premium, and all of the money went to The Ferrari Foundation for education projects, Road and Track reported. The buyer was the US investor and Ferrari collector Herbert A. Wertheim, Reuters reported. Because it was a charity sale, the price says more about the cause than about what a Luce is worth.

What comes next

First deliveries to clients are due this quarter, Ferrari said. International media test drives and then client test drives are scheduled for early 2027, which Vigna said should add to interest in the car.

Ferrari still targets 20% of its range being fully electric by 2030, and is working on more electric models, Reuters reported. The same results showed an order book that reaches into 2028, and Ferrari raised its forecasts for the year.

Video: “From Concept to Reality: the Story of Ferrari Luce | Episode 1”, Ferrari (@Ferrari) on YouTube.

Read more: The biggest collector car sales of 2026 so far

Editorial only, not financial advice.

Top photo: Banhada via Wikimedia Commons, CC BY 4.0.